“Creativity is the opposite to autopilot”. “Like a playground”. “Seeing what no one else sees”. “Facing the unknown”. “Make something different out of the ordinary”. “A piece of work”. “The petrol which makes my engine run”. Various personalities have explained what creativity is using phrases like this Ferran Adrià’s snacks. Along with them, hundreds of visitors to the exhibition ‘Ferran Adrià. Auditing the creative process’ have published their ‘creative selfies’.
At the doors of the exhibition on the Catalan chef at the Espacio Fundación Telefónica you can find an area with a gigantic screen on which videos like these will be played on a loop throughout the day.
On this screen we can recognise some familiar faces as well as other anonymous ones giving their definitions of creativity. Next to this area, various smartphones give you the opportunity to record your video and get involved in this project.
These LG G3 phones, with their rear buttons, contain an application which allows you to record your video and send it instantly. The most original definitions will be published on the YouTube channel of the Espacio Fundación Telefónica, together with the rest of the snacks.
And what does creativity mean to you? Get involved and take your creative selfie before 1 March.