What do you do when you are looking for inspiration? What time do you have your best ideas? Can creativity be trained? By answering questions like these in this test from the exhibition ‘Ferran Adrià. Auditing the creative process’ you will receive your creative profile, a portrait of your creativity that you will be able to compare with those of all the other hundreds of people who have submitted their questionnaires.
The form is a game thought up by Ferran Adrià. The questions thought up by the chef are presented as sentences, in order to adapt this questionnaire to natural language, and make the process of obtaining this ‘Creative ID’ into something easy and fun. 74% of respondents think that creativity is a fundamental skill and 84% think that it is something we are all born with. However, 81% of participants also see creativity as something which can be learnt, a muscle which can be exercised and strengthened.
So, what stimulates creativity? 71% of participants think that a lack of resources can help you get more creative. When materials are scarce, imagination kicks in to find new ways of using them. 37% of respondents think that the best time to be creative is at night, 52% prefer to work alone and 51% think that it’s necessary to have free time to be creative. 22% prefer to be alone to find inspiration, rather than walking, doing sport or reading; perhaps that is why 52% of respondents think that they are more creative when working alone.
This creative profile is inspired by works such as the ‘creative routines’ which Mason Currey talks about in his book Daily Rituals. Currey studied how much time artists and thinkers such as Mozart, Beethoven, Mann, Kant, Balzac or Le Corbusier dedicated to creating, social life, sleep or exercise.
The exhibition ‘Ferran Adrià. Auditing the creative process’ opened on 29 October at the Espacio Fundación Telefónica in Madrid and will run until 1 March 2015 with educational activities on creativity and innovation based on the study and research which Adrià’s team have carried out since the restaurant elBulli closed. It is the most complete exhibition which has ever been produced about the Catalan chef. Make your creative profile and share it on your social networks.